Friday, 17 April 2015

Wednesday, 15 April 2015

Evaluation - Part 3

Question 3 - What have you learned from your audience feedback?

Tuesday, 14 April 2015

Evaluation - Part 2

Question 2 - How effective is the combination of your main product and ancillary texts?

How did you attract/address your target audience?

In order to reach my target audience, I wanted to represent the music producer that the song was about as a young individual starting a career in the music industry. I think that this decision allowed me to reach my target audience for two reasons:

  - By casting a young actor to play the role of the music producer I have made it easier for members       of my target audience to connect to the character since they are of the same age, if not similar.             Being able to connect with a character is essential for an audience if they are to become invested in     a media product, and I think that my decision to cast an actor that is within my target audience was     a good way to achieve this.
  - Many people within my target audience will also be starting or thinking of starting careers of their     own, allowing them to connect with the protagonist of my music video on another level. This is           also effective at attracting my audience because it allows them to be able to experience someone         else's struggle, which can serve as a valuable lesson and provide a better insight into the lives of         other people.

The above points show how my target audience is able to connect with my media product. These are good examples of the uses and gratifications of media products among audiences, and highlight the reasons why we consume texts. Majorie Ferguson suggests that audiences seek out specific media products because of the sense of identity that they promote, allowing an individual to identify with a group or lifestyle that they find appealing. This is a major reason why audiences watch or read media products, and it is no different in my own video. I think my target audience will connect with my video because of the type of narrative that it tells - one of a protagonist that goes from rags to riches.

Monday, 13 April 2015

Friday, 10 April 2015

Audience Questionnaire - My Thoughts

The responses that I received from my questionnaires are similar to what I expected from my target audience, but there were some aspects that I didn't expect at all.

Firstly, all of my audience members seemed happy with the finished product and I received good responses in regards to the editing of my finished product. The part that was met with the most criticism was the clarity of the story throughout the video, and a number of people said that if it weren't for the lyrics then they wouldn't have been able to understand what was going on.

I will look into these results in more detail at a later date, but for now these are my initial thoughts to the responses.

Audience Questionnaire - Example Responses


Thursday, 2 April 2015

Audience Questionnaire - Closed

­­­Connor Dalrymple – Music Video Questionnaire

Please answer the following questions using the multiple choice answers provided.


Gender:                                         Age:


1)         Did you enjoy my music video?

  Yes                              No

2)         With 1 being the worst and 5 being the best, what rating would you give my music video?

  1                     2                      3                      4                      5

3)         What part of the music video did you think was the strongest?

 Editing                       Camera Shots and Movement                         Sound

4)         What part of the music video did you think was the weakest?

  Editing                       Camera Shots and Movement                         Sound

5)         With 1 being the worst and 5 being the best, how easy was it to understand the story?

 1                     2                      3                      4                      5

6)         What part of my video do you think needs changed most?

 Editing                       Camera Shots and Movement                         Sound